Website Discovery

Your photos deserve a site that matches their quality.

I took a deep dive into edmundloong.com, your Instagram, and your Facebook to understand where your current site stands and where we can take it. Here's what I found.

"I wanna make your site look as good as your photos, bro."

Current Site Audit

Your site at edmundloong.com runs on WordPress + Elementor Pro, designed by Ensobuilds. The dark aesthetic is solid for photography, but there are critical issues that make it feel unfinished.

Issues Found

Issue	Severity
All 3 galleries show identical images	🔴 Critical
No H1 tag on the page	🔴 Critical
No 服务项目 or 收费 info	🟡 Major
No 联系我们 form or WhatsApp	🟡 Major
No testimonials or social proof	🟡 Major
About bio is very thin	🟡 Major
Brand name inconsistency	🟠 Moderate
Meta description too long	🟠 Moderate
Copyright year outdated	🟠 Moderate

What's Already Working

Not everything needs fixing. Here's what we can keep and build on.

✓
Domain is perfect. edmundloong.com is clean, memorable, and personal. No need to change it.
✓
Dark aesthetic works. Black background with white text is the gold standard for photography sites. Lets images pop.
✓
Good photography. The photos themselves are professional. Portraits, interiors, and event work all have consistent quality.
✓
Analytics already installed. GA4 tracking via MonsterInsights. Data may already exist to benchmark against.
✓
Yoast SEO installed. Structured data and OG tags are partially configured. Fixable without starting over.
✓
Instagram presence. 1,169 followers and 200 posts. There's already a body of work to pull from.
✓
SSL active, WordPress up to date. Running WP 6.9.4 (current) with HTTPS active.

Proposed Improvements

Based on the audit, here's how we can transform the site into something that truly represents your work.

Element	Current	Proposed
Layout	Single-page scroll	Multi-page: 首页, Portfolio (sub-categories), About, 服务项目, 联系我们
Gallery	基础配套 1:1 grid, 8 photos	Masonry or justified gallery with lightbox. Let the photos breathe.
Hero	Ken Burns slideshow	Full-screen hero with a single jaw-dropping image. Clean typography overlay.
Colors	Black BG, white text	Keep dark theme, add a subtle warm accent (gold/amber) for warmth.
Fonts	3 Google Fonts loaded	1 elegant serif (headings) + 1 clean sans-serif (body). Faster loading.
联系我们	Social icons only	WhatsApp CTA + simple 联系我们 form + 电邮.
Mobile	Broken, menu off-screen	Mobile-first build. Portfolio swipeable and full-width.
Speed	Heavy Elementor output	Lightweight custom build. Target under 2 second load time.