Project Proposal

Building Petaling Jaya's Premier Hybrid Training Studio

A complete digital rebuild designed to position CK Wellness Fitness as the clear authority in hybrid personal training, turning your real-world expertise into an interactive, high-converting digital presence.

What Makes You Different

Most personal trainers in PJ offer the exact same generic pitch. What sets you apart is the hybrid training methodology - a fusion of elite personal training and intensive yoga foundations.

Every session starts with intentional movement 准备事项. The result? As one 14-year client said: "I never get injured."

Reframed Service Pillars

We're structuring your 服务项目 to immediately communicate value, moving away from generic labels.

Strength & Conditioning

Broader scope covering functional fitness, dynamic movement, and safe loading protocols.

Body Transformation

Outcome-focused programming for clients who want total physical change, not just "weight loss."

Senior Wellness & Mobility

Your proven differentiator. Safe, progressive mobility work tailored for older adults.

Hybrid Training

The flagship program. Strength combined with yoga-based recovery-backed by authentic certifications.

Establishing Authority

Your new website won't just list certifications; it will contextualize them to build immense trust with potential clients. We have reviewed your credentials and will reframe them as follows:

  • Yoga Alliance Certified (RYS 200) 200-Hour Yoga Teacher Training with advanced focus on Ashtanga, Pranayama, and functional mobility.
  • Elite Advanced Personal Trainer Formerly recognized as an Elite level trainer (Fitness First), bringing over a decade of high-level coaching experience.
  • Functional Mobility Specialist Certified in Fundamentals of Mobility for Functional Training & ViPR - crucial for injury prevention and senior wellness.
  • Dynamic Strength Expert Certified in Les Mills BODYPUMP and Battling Ropes, bringing dynamic resistance training to body transformation programs.

Website Architecture

Instead of a single scrolling page, we are building a multi-page structure (10 pages total). This is easier to read, feels significantly more 高级配套, and acts as a funnel to guide clients to 联系我们 you.

1. The Core Hub (4 Pages)

  • • Homepage: Hero, Trust Bar (5.0★), Quick Overviews
  • • About CK: Full bio, philosophy, and credentials
  • • 收费 & Packages: Transparent investment tiers
  • • 联系我们: Location map and direct WhatsApp linking

2. The Service Deep-Dives (4 Pages)

  • • /strength-conditioning/
  • • /body-transformation/
  • • /senior-wellness-mobility/
  • • /hybrid-training/

3. Legal & Compliance (2 Pages)

  • • /privacy-policy/
  • • /terms-conditions/
Total Deliverable: 10 Custom Pages

收费 Display Strategy

Transparency builds trust. We will design a clean, interactive 收费 section that naturally guides visitors from the trial session up to the package commitments.

Trial Session + Fitness 咨询评估

Full 1-on-1 session with movement assessment

RM128

Single Session (Ala Carte)

One-off personal training session

RM200

Training Packages

Structured around the philosophy: "Spend 3 months to build habits."

12 Sessions
RM180 / 每次

Approx. 3 months duration. Perfect for building the habit (1x/week).

24 Sessions
RM170 / 每次

Approx. 5 months duration. Steady progress (1-2x/week).

36 Sessions
RM160 / 每次

Approx. 6 months duration. Ideal results (2-3x/week).

Technical Edge (Added Bonuses)

To ensure this website completely dominates the local market, we're building in several advanced technical features at no extra cost.

  • AI-Ready (llms.txt) We will configure an llms.txt file so AI engines like ChatGPT and Perplexity can easily read your site and recommend you to users asking for PJ personal trainers.
  • PageSpeed Insights Mastery Engineered to pass Google's strict Core Web Vitals, targeting 90+ (green) scores for instantaneous mobile loading.
  • 常见问题 Rich Results (People Also Ask) We will encode actual 常见问题 questions (from Google SERPs) with 常见问题 Schema so your site can appear directly in Google's drop-down answers.
  • Author Identity (E-E-A-T) A dedicated author markup framework to prove your Experience, Expertise, Authoritativeness, and Trustworthiness to Google's algorithm.

Scope & Timeline

We are migrating away from Elementor and bloated plugins to a fast, clean, custom-coded WordPress theme. It will be exceptionally responsive on mobile.

Phase 1: Build & Content (Weeks 1-3)

We build the entirely new custom website on your existing `ckwf.pro` domain. This 包含 all 10 custom pages, mobile optimization, integrating the 7 transformation photos, and adding your new credentials.

Phase 2: Launch & Training (Week 4)

Final QA testing across devices, providing the 博客 Content Calendar, and handing over the simple admin dashboard so you can update testimonials and 收费 easily.

Phase 3: Domain Migration (September)

When `ckwf.pro` expires, we facilitate the move to your new professional domain: ckwellnessfitness.my.

Outside of Initial Scope

To keep the initial build timeline tight and costs focused, the following items are excluded from this sprint and handled separately (or directly by you):

  • ✕ Domain & Hosting Fees
  • ✕ 高级配套 Plugin Licenses
  • ✕ Ongoing SEO Retainers
  • ✕ 博客 Article Writing
  • ✕ Logo Design
  • ✕ Google Business Profile Updates

Project Investment

For the complete custom website rebuild, content integration, and domain migration strategy, the total one-time fee is RM 2,000.

Initial Deposit

50% to commence project

RM 1,000

Final Payment

50% upon final approval and launch

RM 1,000

What We Need From You

If you're ready to proceed, we'll need to gather a few assets. We've already checked off what we have.

✓
Transformation Photos: 7 before/after sets available.
✓
Certifications: Reframed from the provided PDF.
✓
Logo Files: SVG versions are ready.
✓
WordPress Admin Login: Provided.
5-10 Client Testimonials: Name, quote, and service used.

Ready to upgrade your digital presence?

Let's get the invoice sorted and start building.

Confirm & Start Project